Course curriculum

  • 1
    Introduction
    • Introduction FREE PREVIEW
    • The Workbook - n.b. don't print it off, you'll get a copy in the post so only print off the pages that you need!
  • 2
    Week 1 - How, Why, When, Who, What
  • 3
    Week 2 - Mindset and Goal Setting
    • Week 2 - Goals, Activity and Desire
    • Week 2 - Goal Setting Challenge - Day 1 - Achievements
    • Week 2 - Goal Setting Challenge - Day 2 - Looking Forward
    • Week 2 - Goal Setting Challenge - Day 3 - Activity
    • Week 2 - Goal Setting Challenge - Day 4 - Outcomes
    • Week 2 - Goal Setting Challenge - Day 5 - The Default Diary
  • 4
    Week 3 - Fear Setting and Activity
    • Week 3 - Fear Setting
    • Week 3 - The 4 x C's - Do The Laps
  • 5
    Week 4 - Pricing
    • Week 4 - Common Pricing Mistakes
    • Week 4 - Capacity Based Pricing
    • Week 4 - The Window Dresser (Case Study)
    • Week 4 - Pricing Challenge - Day 1
    • Week 4 - Pricing Challenge - Day 2
    • Week 4 - Pricing Challenge - Day 3
    • Week 4 - Pricing Challenge - Day 4
    • Week 4 - Pricing Challenge - Day 5
    • Week 4 - Pricing Challenge - Day 6
    • Week 4 - Pricing Challenge - Day 7
  • 6
    Week 5 - Pain in the Arse Factor (PITAF) and Value Proposition
  • 7
    Week 6 - Marketing Assets
    • Week 6 - Product Architecture
    • Week 6 - What Are Marketing Assets?
    • Week 6 - Lead Magnet Challenge - Day 1 - What is a Lead Magnet
    • Week 6 - Lead Magnet Challenge - Day 2 - Planning Your lead Magnet
    • Week 6 -Lead Magnet Challenge - Days 3/4 - How to Create a Lead Magnet
    • Week 6 - Lead Magnet Challenge - Day 5 - How to Market a Lead Magnet
  • 8
    Week 7 - The Video Challenge
    • Week 7 - Video Challenge - Day 1 - Planning
    • Week 7 - Video Challenge - Day 2 - Production
    • Week 7 - Video Challenge - Day 3 - Promotion
  • 9
    Week 8 - Assessment Forms / Quizzes / Fact Finds
    • Week 8 - The Assessment Form
  • 10
    Week 9 - Sales Consultations
    • Week 9 - Sales Consultations
    • Week 9 - 6-Step Sales Meeting
    • Week 9 - Signup Forms
    • BONUS - Sales Role Play - 01 (9 mins 25 secs) - Group Coaching Programme
    • BONUS - Sales Role Play - 02 (15 mins 50 secs) - Support Packages - Audio is quiet in places
    • BONUS - Sales Role Play - 03 (10 mins 30 secs) - Website Care Plans
    • BONUS - Sales Role Play - 04 (10 mins) - Interior Design
    • BONUS - Sales Role Play - 06 (23 mins) - Life Coach
  • 11
    Week 10 - Products
    • Week 10 - Breakthrough Product
    • Week 10 - Core Products
    • Week 10 - Follow On Products
    • Week 10 - Customer Lifetime Value
  • 12
    Week 11 - Reviews / Case Studies / Testimonials
    • Week 11 - Reviews, Case Studies & Testimonials
  • 13
    Week 12 - Marketing
    • Week 12 - Marketing 101
    • Week 12 - The Marketing Mindset
    • Week 12 - Marketing Challenge - Day 2 - Answer Your Public
    • Week 12 - Marketing Challenge - Day 3 - Write Sensationalist Headlines
    • Week 12 - Marketing Challenge - Day 4 - Free Gifts, Videos, Brochure etc
    • Week 12 - Marketing Challenge - Day 5 - Implement a CRM
    • Week 12 - Market Research in 3 Easy Steps
    • Week 12 - Email Marketing Challenge - Day 1 - How Will Your Audience Find You?
    • Week 12 - Email Marketing Challenge - Day 2 - The Welcome Email
    • Week 12 - Email Marketing Challenge - Day 3 - The Nurture Sequence
    • Week 12 - Email Marketing Challenge - Day 4 - Closing The Deal
  • 14
    BONUS MARKETING CONTENT
    • 5 Levels of Market Sophistication
    • YouTube Mastery
    • YouTube Mastery (Q&A)
    • Fearless Organic Marketing
  • 15
    The End
    • Outroduction
    • My Final Words